# Retorik — For communications

*The most read thing your institution publishes is a person.*

Your leader's ideas, in their voice — with a record of who stood behind every word.

Retorik drafts what your leader publishes, in their own voice, checks it before you read it, and keeps a record of who checked it, who approved it, and what it drew on.

## The case — the channel your institution owns, and hardly uses.

Company pages are read less each year; the people who run companies are read more. Every age group now expects the chief executive to be personally visible. Employees trust a leader who communicates in public three to one over one who does not; readers of the financial press, six to one. And nearly half of people cannot name a single chief executive — trust rises seventeen points among those who can name two.

So the institution's strongest channel is its leader's voice, and it posts once a quarter: a post takes days and four hands, and every word carries the institution's name. That is the gap Retorik closes.

Reported, not our measurement: Edelman Trust Barometer 2025 (https://www.edelman.com/post/trust-barometer-expectations-for-ceos); Brunswick, Connected Leadership (https://review.brunswickgroup.com/article/connected-leadership-communicating-from-the-outside-in/); reach reports on company pages against executives (https://www.tryordinal.com/blog/the-declining-reach-of-linkedin-company-pages).

## i. The voice — their positions, their cadence. Not a house style.

Your leader has spent twenty years saying things worth hearing — in speeches, letters, board papers. Retorik reads that record and drafts from it: their positions, their cadence, including speeches and town halls.

## ii. The speed — within minutes, a version for every channel.

A link, a rough paragraph, one of their own ideas, a short conversation — and within minutes, a version for every channel, each written to that channel's rules. Too long for X? It shortens in their voice, not a machine's. On point, because it argues what they argue and sounds the way they sound.

## iii. The checks — before anyone else reads a draft, Retorik has read it first.

Every number is checked against its sources — supported, worked out, or not found. The subjects your leader will not touch are kept out of every draft. And when the version for X quietly drops a qualification the LinkedIn version needed, the watch line says so. Most drafts pass without a word.

## iv. The loop — you check it. They rule on it.

Sharpen this, cut that, not this week — from a phone between meetings. Whose turn it is, is always visible. Nothing goes out until a person chooses to send it.

## v. The record — who signed off on that? The answer is already written down.

Every published piece carries a page: who checked it, who approved it, and what it drew on — their own past positions and outside sources, by name. (The page shows an example record from the product as it runs today, with invented names.)

Since 2 August, the EU AI Act asks the same question. AI-assisted text on matters of public interest must be labelled as such — unless a person reviewed it and a named person holds editorial responsibility. The record is that review, kept as a matter of course. It is evidence of who decided, not a judgement that the decision was right.

## vi. The institution's own voice — the organisation speaks too.

Its account has its own library, its own learned voice and the same loop. Every word it publishes belongs to a named person, approvable by a second administrator.

## Why I built it

For three years I ran the public writing of one of Europe's most high-profile CEOs — her posts, her blog, some of her speeches. I know the draft in the document, the reply from the departure lounge, and the question that comes afterwards. Retorik is the tool I wanted then. — Wessel Janse van Rensburg, founder

## Request a call

Most institutions come to Retorik by introduction. You can also write directly — you'll hear from me within one working day.

Request a call: https://www.retorik.pro/request.html
How it works: https://www.retorik.pro/how-it-works/